We all love a good redesign. Or is it that we all love to hate a redesign? Design Twitter™ will have a field day on whatever brand refresh dropped that day, while LinkedIn will keep it a little more “professional.” Regardless, they make for some of the most popular stories on DIELINE. But we wanted to get a little more granular and really take a deeper look at what’s going on under the hood. In Rate the Redesign, we examine the latest redesigns to see if they nailed it or if they butchered a beloved brand baby. And, yes, there’s even a graded score. What grade did Robot Food get for their latest redesign? Find out below.
Founded in 2013, Nutriment initially focused on a niche segment within the pet food industry—raw diets. The brand’s original packaging was functional but lacked the visual impact needed to stand out in today’s competitive market. The straightforward design featured basic typography and minimalistic graphics, which did not fully convey Nutriment’s commitment to high-quality, science-driven raw nutrition.
