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Heimka’s Visual Identity Brings Nordic and Hispanic Influences Together

Heimka’s Visual Identity Brings Nordic and Hispanic Influences Together


Heimka, developed by Madrid-based designer Tiare Payano, is a furniture brand that harmonizes Nordic minimalism with the vibrant hues of Hispanic culture. The bold, geometric packaging invites consumers to rediscover their homes and inspire a sense of adventure and belonging.

With a philosophy of “mi casa es mi casa,” the brandmark—a hybrid of the “H” and “X”—symbolizes hidden treasures waiting to be uncovered.



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