Design student Morgan Hastie’s Sorbido concept brings a bold twist to tequila, blending grapefruit-infused flavors with design elements inspired by ancient Mexican art. The branding and packaging aim to appeal to a modern, predominantly female, audience.
Via Morgan Hastie:
I designed the brand identity, and packaging for an imaginary Grapefruit infused tequila brand, inspired by the natural flavours, ancient Mexican art and carvings but with a premium feel that appeals to an 18-30s predominantly-female market. I created the mockup bases using Ai, but all design elements and photoshopping was done by me. I wanted to elevate how I brought this project to life.
