We’ve seen plenty of CPG brands make appearances at Fashion Week. In the past, the olive oil brand Single and Fat gave ice cream drizzled with its products to those attending shows and events, while this year, MALIN+GOETZ created a tomato candle and collaborated with Carbone on a dinner, which not-so-coincidentally happened during the first night of the annual event.
Now, pasta sauce brand Monte’s Fine Foods is getting in on the action.
Launching as part of Bloomingdale’s “From Italy With Love” initiative, Monte’s has curated a capsule that taps into the beauty and essence of Italian culture while cleverly incorporating its own brand identity. The Monte’s x Bloomingdale’s collaboration includes a range of co-branded merchandise that feels as stylish as it is functional. The highlight is Monte’s signature “Expensive Groceries” tote, reimagined with a playful nod to Bloomingdale’s iconic BIG brown bag, right down to the Massimo Vignelli “Bloomingtype.”
