Boston Bay Wines, a pillar of Australia’s Port Lincoln wine industry since 1984, has undergone its first significant rebranding in decades. Byerlee Design was entrusted with the task of modernizing the branding and packaging while honoring its long-standing heritage and strong ties to the coastal region.
With vineyards located near the ocean, the rebrand also coincides with an expansion into new varietals, all of which have been smoothly integrated into the refreshed brand identity. The rebranding aims to attract new wine lovers while continuing to resonate with the loyal customer base that has supported Boston Bay Wines for generations.
