Yacht Water’s packaging, designed by Forner, features a rich purple gradient inspired by sunset views over an endless sea. The cans also feature an abstract wave pattern that brings a graphic, yet perfectly understated pop (despite the fact that it’s just, well, water that’s inside).
With its airy serif wordmark and subtle nautical-themed packaging, the brand identity connects a light-hearted luxury aesthetic, perfect for drinking whilst on a yacht, or in a blow-up pool dreaming of one (preferably while listening to Steely Dan’s Aja).
