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Companies Are Rethinking (and Deprioritizing) Sustainability Goals, Despite Consumer Interest Remaining High


Global management consulting firm Bain & Company recently published a report called The Visionary CEO’s Guide to Sustainability 2024. The report presents an overview of corporate ESG (Environmental, Sustainability, and Governance) initiatives, some challenges facing sustainability goals, and the critical questions CEOs must ask in 2024.

“Building a sustainable business remains a strategic imperative,” writes Jean-Charles van den Branden, leader of Bain’s global sustainability practice, in the report. “Customers, consumers, and regulators are demanding it. Risk and competition will compel it. Transitions in energy, food, and other sectors are well underway. Sooner than expected, a mix of new technologies, consumer and customer behavior, and smart policy will create valuable opportunities for the most forward-thinking companies across industries.”



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