Angel Soft Expands Ad Campaign Into New Brand Identity With Help From Soulsight

Georgia-Pacific’s Angel Soft toilet paper brand has featured a photorealistic baby in its brand identity and packaging since its 1987 launch. 

Last year, however, Angel Soft has been moving its brand identity in a different direction. It started with an animated commercial introducing a new Pixar-esque Angel and a supporting cast of cherubic colleagues set in a fictional Angel Soft factory.