Mezcla’s updated packaging, designed by CBX, features bold, uppercase sans-serif typography that reflects the brand’s vibrant evolution as it expands into 4,000 stores. Each flavor has a distinctive, bright color palette—such as vibrant greens and blues—contrasting with clean white backgrounds, maintaining the brand’s artisanal roots while adding a bold edge. The illustrations of ingredients, created by Peruvian artist Cesar Caycho, continue to bring Mezcla’s global influences and distinctive textures to life, guaranteeing that the flavors stay true to the brand’s craft-driven identity.
