We have legislation to protect sites of significance as national monuments. National parks, forests, monuments, famous battlefields—even the birthplace of presidents—are guarded against construction, destruction, development, and infringement of their historical significance.
Too bad there’s no such thing for brands. But what if there were?
Imagine an entity (*cough* design snobs) charged with protecting brands from the terrifying forces of overzealous marketers, soulless conglomerates, and “innovative” redesigns that no one asked for. We could form a Registry of Protected Brands, untouched by the hands of underfunded refreshes, designer-wannabes with a love for Comic Sans, and agencies whose ethical standards rival those of telemarketers. Some things just shouldn’t be messed with; they are perfect as they were created, like a slice of NY pizza or a 1952 Telecaster.
