The redesigned packaging for Bennetts, designed by Seachange, captures the essence of its coastal origins, with gradients that transition through unexpected color combinations to evoke a dreamy seascape horizon, drawing the consumer into the serene beauty of Mangawhai.
The elegant gold wrapper, topped with a gradient paper and complemented by simple all-caps sans serif typography, contrasts beautifully with the intricate script typeface of the Bennetts logo, creating a graceful aesthetic that underscores the brand’s commitment to sustainability while enhancing the sophistication of its chocolates.
