The Manchester-based brewery Blackjack Brew Co. has put a contemporary twist on its packaging design. Working with local design studio Ensemble, they created a visual identity that stands out through the thoughtful use of white space, allowing each element to breathe and making the design feel both soft and vibrant.
Besides the typography itself, the centerpiece is an intricate illustration of their mascot, the Jack, which adds a playful yet sophisticated focal point. The color palette combines delicate, muted tones with subtle pops of color, while the typography is a departure from typical beer branding, with elegant, unique forms that further emphasize Blackjack’s unconventional character.
