Distilled Content’s packaging design for Xin Gin fuses Celtic and Asian cultural elements to create a striking brand identity. The XIN GIN wordmark emphasizes the essence of the gin’s cultural fusion, with the word “Xin” symbolizing “heart” in Chinese—a theme subtly embedded through a triskele heart motif within the Celtic spirals. After experimenting with various materials, Distilled Content chose a glass bottle with a soft-touch and metallic coating. The design ensures the bottle is instantly recognizable but also appropriate for repurposing long after it’s empty.
