Denomination’s packaging for Mullet Wine brings a much-needed irreverent energy to the wine aisle. Of course, this is a bold vino with a high-alcohol content full of fruit-forward notes, but for my money, Mullet speaks to younger drinkers by welcoming the unexpected.
The front label keeps things straightforward, you know, the “business in the front” stuff, while the back reveals an illustration of a mullet-haired character, embodying the brand’s “party at the back” spirit.
The result is packaging and branding that stands out as much as the wine itself, redefining what a wine brand can be, and recognizing that the Gen Z crowd does, in fact, still enjoy drinking.
