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This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative


There’s an old joke about how La Croix tastes like sparkling water if someone yelled the flavor at you across the room while you took a sip, to which I couldn’t agree more. But what about water that’s flavored solely through its scent? It sounds like something from Black Mirror or Willy Wonka & The Chocolate Factory

But that’s what the brand Air Up promises—flavored water just from the smell of it. No added sugar. No additives. Nothing. Just water. 



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