Designed by Becca Lang and Helms Workshop, Una Más is a tribute to Mexican culture inspired by vintage travel posters. The label’s layout, featuring multiple illustrated panels with spirited messages, also captures the essence of hand-painted signs often seen in Mexican markets. A bold and contrasting color palette of primary hues brings energy and liveliness to the design, while the supporting illustrations, including a brimming glass and lime, add a festive feel, making this dark Mexican lager one worth celebrating.
Below, designer Becca Lang shares more insight behind the design and how the typefaces and illustrations came to be.
