Making an XL debut in the gummies category, Shaq-A-Licious XL Gummies represents Shaquille O’Neal’s big kid energy in larger-than-life-sized gummies that require multiple bites to enjoy.
Sterling collaborated closely with The Hershey Company and received input from Shaquille O’Neal himself to develop the brand name and concept, visual identity, gummy formats, portfolio strategy, and seasonal strategy.
