I’m not saying that you should look up to Logan Paul, but Alex Cooper of CallHer Daddy might have taken a hint of inspiration with her launch of Unwell Hydration, another influencer-backed beverage. Named after her network Unwell, the drink promises to hydrate and “gently caffeinate” while providing consumers with B vitamins and electrolytes.
Basically, it’s a hangover cure. What’s interesting to me, however, is that the brand isn’t an alcoholic beverage.
