Faven Creative updated Grüvi’s identity, transforming its branding into a bold and joyful system that better reflects its non-alcoholic offerings. The refreshed wordmark highlights the playful “groovin’ U,” making the brand name more prominent and memorable.
Compared to the original packaging, the new design introduces dynamic patterns inspired by the tasting notes of each beverage, such as the honeycomb motif for Golden Brew and citrus bursts for Juicy IPA. The clean layout integrates the brand’s accolades on the front and back without cluttering the design. This evolution balances celebration with simplicity, making the products stand out in a growing category.
