Fuga’s packaging by exad Creative Agency brings a new energy to wine labels. The bold black-and-red design feels almost rebellious, with its hand-drawn typography and funky illustrations.
The label wraps the bottle dynamically, and the details, including an exaggerated pouring hand and a wine glass raised in approval, add personality without feeling gimmicky. The mix of handwritten and structured type adds contrast, making key information clear while keeping the overall look playful. The color palette leans into the intensity of the wine itself, giving it a memorable shelf presence that feels anything but traditional.
