Designed by Onmi Design, SURO Natural Stories’ packaging celebrates the simplicity and joy of everyday life with its casual, almost “undesigned” aesthetic. Each bottle features playful illustrations and vibrant colors that reflect the brand’s natural, unpretentious ethos. The whimsical design makes SURO wines stand out on the shelf, engaging consumers with a sense of fun and authenticity.
The word “Suro”, meaning cork in Catalan, perfectly encapsulates the essence of our project. Like a cork board that holds up memories and fragments of our lives, the labeling becomes a lining for the day-to-day stories that make up our existence. Each photograph and manuscript is a testimony of lived moments, shared stories and authentic experiences.
It’s more than a labeling project; a celebration of everyday life and the moments that make it up. We meticulously designed a series of visual elements that capture routine moments and present them in an authentic and immersive way. Each component of this design has been carefully selected to reflect the essence of the day-to-day, lending a visual narrative that resonates with people’s daily experiences.
– Omni Design
