The packaging for Get Jozo, designed by Wonderkind, brings an unexpected energy to the soy sauce category. The typography is chunky and confident, with the brand name “Jozo” sitting prominently in a strong, sans-serif typeface, reinforcing its presence.
The squeeze bottle format is emphasized with an illustrated version of itself on the label, playfully interacting with the sauce splash graphic, hinting at the experience of using it. The overall layout is structured yet dynamic, allowing key product details like “barrel-aged” and “gluten-free”to be highlighted without disrupting the visual impact. The color palette leans into rich, deep reds and contrasting off-white text, emphasizing an unexpected intensity in the soy sauce aisle.
Kristen Campion, designer at Wonderkind, gives us a glimpse into the brand building process below.
