Soft serve ice cream is lighter and airier than conventional ice cream. Instead of relying on milk fats and egg yolks, soft serve has a liquid base that is aerated and frozen in specially designed machines. Unfortunately, until recently, the need for these machines made it impossible for anyone to pick some up at the store for later consumption at home.
LA-based CVT broke the frozen aisle barrier for soft-serve by introducing the tasty treat in pouches. The new packaged format allows consumers to skip the trip or wait for the siren song of a truck coming down the street to indulge in that sweet, sweet, soft serve.
