Alby’s No-Frills Packaging Nails the Spirit of the Aussie Pub

Alby’s No-Frills Packaging Nails the Spirit of the Aussie Pub


Alby’s packaging, designed by Studio Papa’s Marcus Taylor, leans into pub culture without overdoing it. The cans use a clean gold-and-white base punctuated by bold, condensed lettering that’s straight to the point.

The red and yellow color blocks help differentiate between the Draught and Crisp offerings. There’s a sense of utility to the layout; it feels familiar, sturdy, and best served with a side of fish and chips.




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