UK-based paper, packaging, and advanced materials company James Cropper has unveiled Rydal Eco, a new paperboard made from recycled fibres.
The company claims that the board is tailored for packaging applications such as perfumes, cosmetics, and alcoholic beverages.
It offers a white surface with “high-definition” printability, supporting vivid colours and clean finishes.
Rydal Eco, which is produced in line with the European Union’s deforestation rules, becomes part of the wider Rydal range, which also includes products developed through CupCycling.
CupCycling is a process that repurposes used coffee cups into new packaging materials.
To celebrate 180 years of operations, James Cropper partnered with paper artist Nathan Ward to create a 3D paper artwork called “Message in a Wrap,” using only the company’s paper and fibre.
The design illustrates both the Burneside site and the Bruichladdich distillery on Islay.
During the product launch, James Cropper sales director Gareth Fisher spoke about the company’s heritage in sustainable design.
He reiterated the company’s stance against conventional material use in favour of responsible alternatives.
Fisher pointed to the company’s ongoing drive for innovation, quality, and environmental responsibility.
Last month, James Cropper appointed Paul Barber as the company’s new managing director of the paper and packaging division.
