LA LEVRIER’s packaging, designed by Sofiia Oswald, leans fully into playful storytelling. Each product features a greyhound mascot illustrated in a loose, cartoonish style that’s drinking coffee, reading, or lounging, giving the brand a sense of playful personality.
The hand-drawn wordmark is casual but deliberate, almost like a quick scrawl on a coffee cup sleeve. Color coding and bold type help distinguish each roast profile, while the outer bags and takeaway carriers keep things simple and utilitarian. It’s fun, weird, and absolutely memorable.
