Orika’s packaging, designed by SMLXL Company and Principi, plays with contrast in both visual and cultural ways. The outer box is ultra-clean, using a sans-serif typeface that feels almost architectural.
What breaks the grid is the sprayed-on gradient lettering in electric shades that look airbrushed onto the matte surface. The aesthetic lands somewhere between a Tokyo subway sign and a Brooklyn art book. It’s minimal, but not simple.
