Auge Turns a Vegan Gelato Brand Into a Scoop of Pure Joy

Auge Turns a Vegan Gelato Brand Into a Scoop of Pure Joy


Amando’s packaging by Auge bursts with sunny energy, leaning into cheerful colors and playful Sicilian almond milk swirls. The bold green typography is bold on each box, while sweeping accents dance around, hinting at the indulgence within.

Product photos are front and center, jumping off the pack with their mouthwatering textures. Every detail feels breezy and optimistic, from the clear ingredient callouts to the easygoing layout that guides your eye.

The overarching message? An Italian summer holiday is just a bite away. Andrea Mastroluca, Associate Creative Director of Auge, shares more about the design process below.



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