WASTED’s packaging leans hard into irreverence, starting with the jagged, off-kilter logotype that feels like it was scrawled on pack. Designed by in-house designer Jorge Aguilar, the typography is purposefully unpolished and almost chaotic, evoking the energy of zines or DIY punk posters.
It’s impossible to ignore, contrasting sharply with the tidy, all-caps secondary text below. The box itself is a matte brown with a banana-yellow print, covered in squiggly noodle illustrations that echo the brand’s anti-waste ethos with just the right amount of playfulness.
