Most of us turn to water to satiate our thirst. Humans have an instinctual drive to guzzle it, but little thought is given to the essential functions water plays in our health and well-being.
A new brand of water called 100 Bio aims to reposition H2O as a bodily fuel by highlighting its significant roles in mitochondrial function, athletic performance, and longevity. 100 Bio sells a unique type of water called “light water,” which contains less deuterium, a hydrogen isotope that contains a neutron and a proton. Some folks believe that drinking it offers health benefits, such as boosting energy and enhancing cellular function.
100 Bio turned to design agency Studio Don to design the brand identity, with Morrama designing the bottle.
