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‘Are You Packing Microplastics?’ Parodies Calvin Klein Underwear Ads To Save The Planet

‘Are You Packing Microplastics?’ Parodies Calvin Klein Underwear Ads To Save The Planet


Fashion designer Calvin Klein has used provocative ad campaigns to spark discourse and sell things like jeans, fragrances, and underwear, getting into the chonis business in 1982, kicking off with a campaign featuring Olympian Tom Hintnaus wearing nothing but designer briefs.

Klein’s effective formula for selling underwear is now being tapped for inspiration for a new environmental campaign by the Danish non-profit organization Plastic Change to call attention to the pervasiveness of microplastics.



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