The last time we launched a canned cocktail collection was back in 2020, which is pretty wild given how the category has exploded over the past five years.
The creativity in this space is incredible, and watching how different drinks come to life through packaging is half the fun. Everything from canned Bloody Marys and vodka seltzers to espresso martinis and spiked Shirley Temples, if you can mix it (even if it’s NA), someone’s found a way to put it in a can.
What makes it even more exciting is the sheer range of design. We’ve seen packaging inspired by royalty, graffiti, and soft pastels, with no creative stone left unturned. No two brands look alike, and that variety is exactly what makes this category so fascinating to follow. And, given how today is International Canned Cocktail Day, it felt like the perfect time to explore some of the emerging brands that have emerged in the last few years.
