I’ve never met a striped packaging system I didn’t like.
Giobatta’s packaging, designed by Andrea Ricciarini, is wonderfully graphic. The olive-green background is sliced by bold vertical stripes in deep maroon.
The massive “GIOBATTA” wordmark takes over the layout, paired with elegant script for “Olio Puro d’Oliva,” creating a high-contrast mix of utilitarian and refined aesthetics. The repetition of the stripes across shipping boxes builds a strong visual system that works from shelf to table. It’s functional, loud, and playful, but not overly youthful, which is where the olive oil packaging world has been heading.
