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Boston Beer’s Lytt Does its Best BuzzBallz Impression By Putting Booze in Plastic Lightbulb Bottles
Boston Beer’s Lytt Does its Best BuzzBallz Impression By Putting Booze in Plastic Lightbulb Bottles
Barbara RuckerMay 25, 2026

Lytt, acquired by the Boston Beer Company, has relaunched, ditching organic hard tea flavors…

Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Barbara RuckerMay 18, 2026

Hyper Blast is a new caffeinated and malt-flavored beverage created by the Brooklyn-based agency…

‘Wearable’ Water Has Entered the Chat
‘Wearable’ Water Has Entered the Chat
Barbara RuckerMay 11, 2026

The bottled water industry is no stranger to silliness. Liquid Death has made bottled…

Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
Barbara RuckerMay 7, 2026

Design agency Sister Mary recently refreshed the visual identity and packaging for beer brand…

From Japanese Gardens to the Bar Cart, Roleplay Modernizes Gut Health for JIN JIN
From Japanese Gardens to the Bar Cart, Roleplay Modernizes Gut Health for JIN JIN
Barbara RuckerApr 28, 2026

JIN JIN is a concentrated enzymatic cordial with branding from Roleplay to break free…

Cheer Pack N.A. Adopts Aptar Closures’ Flow Control Valve/Retaining Ring Combo
Cheer Pack N.A. Adopts Aptar Closures’ Flow Control Valve/Retaining Ring Combo
Barbara RuckerApr 23, 2026

Aptar Closures, a global leader in consumer product dispensing, dosing and protection technologies, is…

Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Barbara RuckerApr 17, 2026

Purdey’s rebrand by Magpie Studio introduces the Flow Loop, a continuous infinity mark that…