Visual Identity

Fisk Brings the Pizza Tabloid To Life
Fisk Brings the Pizza Tabloid To Life
Barbara RuckerMar 25, 2026

Fisk and Nobell Foods turn a zine into a vibrant cultural platform, using tabloid…

Cacao Disidente’s Hot Chocolate Speaks in Type and Color
Cacao Disidente’s Hot Chocolate Speaks in Type and Color
Barbara RuckerMar 25, 2026

S&Co creates a typography driven identity for Cacao Disidente that uses bold type and…

TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
Barbara RuckerMar 24, 2026

Korean Bros is a brand of Korean pantry staples that rides the wave of…

Esspo Isn’t Your Nonna’ Espresso
Esspo Isn’t Your Nonna’ Espresso
Barbara RuckerMar 17, 2026

Esspo is a new brand of RTD espresso soda positioned as an alternative to…

Want To Know What Packaging Looks Like In North Korea?
Want To Know What Packaging Looks Like In North Korea?
Barbara RuckerMar 16, 2026

North Korea, officially known as the Democratic People’s Republic of Korea (DPRK), is a…

Ministerio del Café Serves Up Pointillism for Your Morning Brew
Ministerio del Café Serves Up Pointillism for Your Morning Brew
Barbara RuckerMar 11, 2026

I’m the first to argue that packaging design is an artform. But, at first…

Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Barbara RuckerMar 5, 2026

Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark. The refreshed…

Estudio Cariño’s Design Of Maldita Envidia Is Sinfully Good
Estudio Cariño’s Design Of Maldita Envidia Is Sinfully Good
Barbara RuckerMar 4, 2026

Estudio Cariño designs the brand identity and packaging for Mexican condiment brand “Maldita Envidia,”…