- Reach is a new brand of hard iced tea from Ontario that’s all about location and occasion
- Public House Studios and Cool Brewing teamed up to create a brand system and packaging that felt distinctly from Ontario while still having mass market appeal
The only beverage that encapsulates relaxation better than an iced tea is a hard iced tea, and that’s just the facts.
Name a better companion for hanging out on the porch on a hot summer’s night, or putting your feet up at the campfire with friends—you can’t! But for too long, the hard iced tea category has been dominated by Twisted Tea, which has a bit of an overly-sweet, your-first-sip-of-alcohol-at-a-party-in-college connotation.
