branding

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

Chase Design Group Launches Full Rebrand for Otoki
Chase Design Group Launches Full Rebrand for Otoki
Barbara RuckerMar 18, 2026

The global rise of Korean culture has created new opportunities for established brands to…

Campari Group Unveils Aperol Bottle Redesign
Campari Group Unveils Aperol Bottle Redesign
Barbara RuckerMar 17, 2026

Campari Group’s aperitivo, Aperol, has officially debuted its redesigned bottle. Aperol’s revised packaging is…

Want To Know What Packaging Looks Like In North Korea?
Want To Know What Packaging Looks Like In North Korea?
Barbara RuckerMar 16, 2026

North Korea, officially known as the Democratic People’s Republic of Korea (DPRK), is a…

They Made the Snickers Logo into a Typeface Because Why Not! 
They Made the Snickers Logo into a Typeface Because Why Not! 
Barbara RuckerMar 11, 2026

Studio Drama has translated the Snickers wordmark into an entire typographic system called Snickers…

Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Barbara RuckerMar 4, 2026

Peanut butter is the latest category to get the squeeze bottle treatment with Australia’s…

The Dieline’s Best of February 2026
The Dieline’s Best of February 2026
Barbara RuckerMar 1, 2026

In February, brands leaned into personality. They blended nostalgia, of course, with futurism, craft…

Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Barbara RuckerFeb 27, 2026

How & How designs the branding for Snooz, an ice cream with added sleep-enhancing…