- Studio Drama has translated the Snickers wordmark into an entire typographic system called Snickers Sans.
- The brand language has been designed for global scale, bold expression, and unmistakable recognition.
When a beloved brand with beloved branding decides to turn its beloved wordmark into a typeface, chances are we’re going to be into it. Why the heck not, we say!
This is what Snickers has just done, working with the type pros over at Studio Drama in London. Built from the candy bar’s classic wordmark coupled with American Gothic wood type elements, Studio Drama has created a custom typeface called Snickers Sans.
