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Bold, Athletic Type Brings Waterbird’s RTD Cocktails to Life

Bold, Athletic Type Brings Waterbird’s RTD Cocktails to Life

Tavern’s design for  Waterbird uses bold typography and vibrant colors to create a confident, modern RTD cocktail identity inspired by mid-century…

Barbara RuckerApr 8, 2026
The Dieline’s Best of February 2026
The Dieline’s Best of February 2026
Barbara RuckerMar 1, 2026

In February, brands leaned into personality. They blended nostalgia, of course, with futurism, craft…

Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Barbara RuckerMar 1, 2026

Wellness branding has been using the same playbook for years. Think clinical reassurance designed…

Snapple Mostly Revives its 90s Look, But Don’t Expect A Glass Bottle Comeback
Snapple Mostly Revives its 90s Look, But Don’t Expect A Glass Bottle Comeback
Barbara RuckerFeb 26, 2026

Keurig Dr. Pepper announces a brand refresh for Snapple, but don’t expect any new…

Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
Barbara RuckerFeb 25, 2026

Dog “resort” brand “Better than Home” undergoes a brand refresh by Saint-Urbain. Rebranded as…

Blurr Bureau Creates Inviting Upscale Brand Identity For Breadcetera
Blurr Bureau Creates Inviting Upscale Brand Identity For Breadcetera
Barbara RuckerFeb 24, 2026

Blurr Bureau creates brand identity for upscale market Breadceterea. Breadcetera’s identity focuses on color…

Bloom’s Tango Refresh Adds Youthful Energy and Makes an Earnest Plea to the Kids
Bloom’s Tango Refresh Adds Youthful Energy and Makes an Earnest Plea to the Kids
Barbara RuckerFeb 19, 2026

Agency Bloom recently refreshed the UK soda brand Tango to maintain its youth appeal.…

PODCAST | World Packaging Organization’s Outlook for 2026
PODCAST | World Packaging Organization’s Outlook for 2026
Barbara RuckerFeb 19, 2026

✕ Luciana Pellegrino and Brad Addington. Image courtesy of Liliam Benzi / World Packaging…

Epoch and Camille Walala Bring French-Inspired Festivities To 1664’s LNY Packaging
Epoch and Camille Walala Bring French-Inspired Festivities To 1664’s LNY Packaging
Barbara RuckerFeb 18, 2026

Epoch designs limited-edition packaging for the beer brand 1664 in collaboration with French artist…