At first glance, Burn Rate appears to be a premium hot sauce—it’s packaged in a sleek bottle and comes adorned with foil-stamped typography and small-batch numbering, to boot.
However, look closer and you’ll notice something shocking. The label is a genuine $100 bill. Yes, real, and adhered with dissolvable glue so you can peel it off and keep it. It’s meant to be a punchline, a $13.99 bottle of sauce that burns twice, once on your tongue and once in your mind.
