Norton Packaging secures investment from Platinum Equity

Norton Packaging secures investment from Platinum Equity


US-based Platinum Equity has invested in Norton Packaging, a company specialising in packaging solutions and plastic pails.

Details of the investment remain undisclosed.

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Established in 1901, Norton Packaging manufactures plastic pails and containers used across several segments.

Its packaging products are used for paints, chemicals, cleaning agents, foodstuffs, and lubricants, among others.

Greg Norton will continue as chief executive, and both he and the Norton family will maintain a “significant” stake in the business.

Norton said: “We are excited about the prospect of partnering with Platinum Equity.

“Our family has always believed in doing things the right way. That means putting customers first, investing in our people, and staying committed to manufacturing excellence. Platinum’s track record in the packaging sector and its experience helping family-led businesses grow give us confidence that this is the right partner for the next chapter in Norton’s evolution.”

Platinum Equity’s involvement in the packaging sector has included past and present interests. Its current portfolio features Growscape, a provider of horticultural containers and lawn and garden items.

Platinum Equity was previously the owner of BWAY, which produces metal and plastic containers for industrial and retail use.

Platinum Equity co-president Jacob Kotzubei commented: “For more than a century, Norton has demonstrated a commitment to quality, consistency, and deep customer relationships.

“We believe that foundation, combined with the company’s technical expertise and service-oriented culture, makes Norton an exceptional platform for growth. We see meaningful opportunities to invest in the business, support continued innovation, and help the company reach even greater scale.”




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