- Alysa Liu, Olympic Gold Medalist and Team USA figure Skater, has partnered with Lucky Charms for a sweepstakes with a special edition box.
- The 2026 Milan Cortina Winter Olympics star is getting into the CPG space with a fun collaboration with a beloved brand.
Star athletes getting featured on cereal boxes is nothing new.
Wheaties has been doing so for nearly a century, in fact, their first being Lou Gehrig way back in 1934. And while it’s a pillar of their brand packaging, at this point, the Wheaties athlete thing does feel a bit… stale.
