There are some brand extensions that happen that just feel expected. Like Graza moving to a spray oil. Or Ghia having launched a non-alcoholic sparkling wine-inspired product. But this one brings a playful twist that instantly catches your attention.
With bubly Wine Refresher, PepsiCo evolves its well-known sparkling water into a light wine, keeping its signature personality while stepping into a new category.
The typography stays true to the original bubly identity with its rounded, friendly letterforms, paired with a flowing script “rosé” that adds a sense of casual indulgence. The color palette plays a central role, with soft pinks, vibrant berry tones, and fresh purples that reflect flavor while also signaling a lighter, more approachable take on wine.
