• Home
  • Packaging News
  • Jack Daniel’s and McLaren Built a Whiskey Box That Works Like a Race Car

Jack Daniel’s and McLaren Built a Whiskey Box That Works Like a Race Car

Jack Daniel’s and McLaren Built a Whiskey Box That Works Like a Race Car


F1’s global cultural moment is driving some of the most engineered collector objects the drinks world has ever seen, and the McLaren x Jack Daniel’s Halo MK1 by Hunter Luxury is a work of art of its own. The outer structure is a direct translation of Formula 1’s Halo cockpit protection device, built from over 50 custom components across 8 materials and 8 manufacturing processes, with a carbon fiber textured frame. Plus, McLaren’s signature Papaya orange accent is visible, giving it a little extra boost of luxury. 

The push-button release mechanism, hidden beneath the McLaren branding at the bottom, suspends the bottle with a single press. It’s magic, really.

Spirit collaborations often amount to a logo on a label, but Halo MK1 is an industrial design object in which every material choice, mechanism, and surface finish tells the same story of speed, protection, and precision.



Source link

Get Packaging Industry News updates

Get the most critical Packaging Industry news in your email each week.


We promise no spam email will send you.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles
Colombian Studio Epigrama Design New ‘Reuse’ Symbol
Colombian Studio Epigrama Design New ‘Reuse’ Symbol
Barbara RuckerJun 4, 2026

Standards developer PR3 has announced a new mark to indicate packaging reusability. Unlike the…

It’s Biscuit O’Clock With Fortnum and Mason’s Whoppalossus
It’s Biscuit O’Clock With Fortnum and Mason’s Whoppalossus
Barbara RuckerJun 4, 2026

There’s nothing more nostalgic than homemade cookies gifted to you by a family member…

Vetropack unveils lighter version of Rhinewine wine bottle
Vetropack unveils lighter version of Rhinewine wine bottle
Barbara RuckerJun 4, 2026

The bottle has been available in olive and cuvée since April 2026. Credit: Vetropack…

More than 120 companies call on EU to keep PPWR regulation on schedule
More than 120 companies call on EU to keep PPWR regulation on schedule
Barbara RuckerJun 4, 2026

The signatories are prepared to work with EU institutions to help ensure the PPWR…