As consumers continue to seek premium, globally inspired cheeses with authentic stories and elevated flavor profiles, FrieslandCampina is bringing its award-winning specialty cheese portfolio to the International Dairy Deli Bakery Association (IDDBA) Show at Booth #4217 with a spotlight on the debut of its newly rebranded Rembrandt® Cheese line, alongside the continued expansion of Gayo Azul® and Royal Hollandia®.
Leading the presentation is the evolution of A Dutch Masterpiece® into Rembrandt Cheese, a strategic rebrand designed to strengthen the brand’s premium positioning while honoring the artistry, craftsmanship, and Dutch heritage that have long defined the line.
“Inspired by the iconic Dutch painter, the Rembrandt identity creates a stronger emotional connection with consumers while preserving the recipes, aging techniques, and award-winning flavor profiles retailers and cheese lovers already trust,” FrieslandCampina says.
The refreshed portfolio includes the brand’s signature 6-Month Aged Gouda and 12-Month PDO Gouda, alongside specialty varieties including Robusto and Goat Gouda.
The 12-Month PDO Gouda, produced in North Holland using traditional methods, delivers deep caramel notes, crystalline texture, and a bold, nutty finish designed for discerning cheese consumers and premium entertaining occasions. The 6-Month Gouda offers a smoother, approachable profile ideal for everyday charcuterie, sandwiches, and entertaining. Meanwhile, Robusto delivers a firm texture and pronounced aged flavor, while Goat Gouda offers a creamy tangy twist within the Gouda category.
Further reinforcing the brand’s premium positioning, Rembrandt Cheese recently earned top honors at the 2026 World Championship Cheese Contest, with its 6-Month Gouda receiving a Gold Medal and Robusto earning a Bronze Medal.
The Rembrandt rebrand also introduces a sophisticated new visual direction inspired by classic Dutch artistry, featuring moody lighting, rustic textures, and charcuterie-forward merchandising imagery designed to elevate shelf presence and inspire premium entertaining occasions.
In addition to Rembrandt, FrieslandCampina is showcasing the continued growth of Gayo Azul, a beloved brand that blends Dutch cheesemaking expertise with Hispanic culinary traditions. At IDDBA, Gayo Azul is highlighting its broad portfolio of cheeses designed to meet increasing consumer demand for versatility, flavor exploration, and multicultural meal inspiration.
IDDBA 2026 will be held at the Orange County Convention Center in Orlando, Florida, from June 7–9, 2026.
About Royal FrieslandCampina N.V.
Gayo Azul stands as a proud brand under the umbrella of Royal FrieslandCampina. The company enriches millions of lives across the globe by delivering dairy products infused with the essential nutrients of milk. FrieslandCampina products grace over a hundred countries, with its Central Office situated in Amersfoort, the Netherlands. The company’s endeavors span four global market-focused business groups: Food & Beverage, Specialized Nutrition, Trading, and Ingredients. Fully owned by Zuivelcoöpate FrieslandCampina U.A., which represents 16,995 dairy farmers across the Netherlands, Germany, and Belgium, FrieslandCampina is one of the world’s most prominent dairy cooperatives. For further insights, visit www.frieslandcampina.com.
