Pepsi’s Cherries & Cream, designed by VOCABULARY, leans into the past without feeling like nostalgic bait. The upper half features the vintage Pepsi Cola script in large type, while the lower half immediately highlights that this is something more indulgent than your standard soda.
The Pepsi logo pulls from mid-century American soda fountain signage, the kind you’d find painted on the window of a 1950s drugstore counter, updated just subtly enough to feel current without losing any of its charm. The design feels directly pulled from the brand’s past without entirely recreating the current look and feel. Great design lies in the subtleties; this is proof.
