The global consumption of dips and spreads is expected to exceed 2.8 million tons in 2025, a 12% increase compared to 2022, with snacking frequency up 27% between 2021 and 2025.
Yaza, designed by Riser, is a stunning display of packaging creativity within the space. Each tub wraps a cream or soft lavender base with a large flowing wordmark in Yaza’s signature deep blue. The ingredient illustrations on the right side of each tub tell the story of the flavors within.
The color coding is restrained, warm tan for the red pepper varieties and soft lilac for the eggplant, so the system reads as a family on the shelf without anyone having to squint at the fine print. In a dip aisle where hummus brands have long dominated the design conversation with minimal white tubs and generic ingredient photography, Yaza makes its mark on baba ganoush and muhammara.
