A new front has opened in the cola war, this time fueled by rum. Following the announcement of Coca-Cola and Bacardi’s Cuba Libre Ready-to-Drink (RTD) cocktail, Diageo’s Captain Morgan and Pepsi Max have launched their own RTD in the UK.
The new premixed cocktail comes in 355ml and 250ml slim cans featuring similar designs. The packaging design features Pepsi Max and Diageo’s spiced rum brand. However, Captain Morgan’s famous buccaneer mascot occupies the top half in his signature pose of one leg resting atop a laying barrel. It makes sense for the spirit to get top billing. No one orders a “cola and rum,” after all.
The bottom half of the can label is black, with a sizable Pepsi logo in the middle and “Max” underneath.
