Last week, we wrote about the scourge of infantilized branding, which felt a lot like yucking everyone’s yum concerning consumer love over nostalgia marketing (or “newstalgia,” a term I loathe with every fiber of my being). But when you’re getting a new Star Wars show every quarter and boozy cocktails in Capri Sun pouches, it’s hard to come away from the great cultural marketing sphere and not think that the “elder” range of Millennials should be replaced with an “exhausting coddled baby with extreme longing for the past.”
I understand the severity of this judgment. And I’m unapologetic, especially when “adult” Happy Meals exist.
