Brownie Brittle shakes up its packaging with vibrant new look

Brownie Brittle shakes up its packaging with vibrant new look



Brownie Brittle, the snack known for its thin treats, is debuting a new look. The brand is reintroducing itself with a vibrant new look that captures the essence of what makes it special, it says. 

The packaging will have updated visuals and a fresh tagline (“Thin, Crispy, Crunchy”), and has also revamped its website to make consumers’ shopping experience smoother and more enjoyable, while offering a fun and engaging experience.

“Our refresh is more than just a makeover; it’s a celebration of our commitment to delivering a superior snacking experience,” says Jennifer Bauer, chief marketing officer at Second Nature Brands. “We’ve revamped our packaging and branding to ensure our products shine on the shelf and continue to delight our loyal customers. The new design is vibrant, modern, and captures the fun spirit of Brownie Brittle while inviting new fans to join the sweet snacking party.”

The new packaging is rolling out now at retail. For more information, or to shop online, visit BrownieBrittle.com.



Source link

Get Packaging Industry News updates

Get the most critical Packaging Industry news in your email each week.


We promise no spam email will send you.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles
The Recycling Partnership Launches New Initiative to Boost Recycling Participation
The Recycling Partnership Launches New Initiative to Boost Recycling Participation
Barbara RuckerJun 12, 2026

The Recycling Partnership (The Partnership) has announced a Recycling Participation Fund, backed by Arconic,…

Turner Duckworth Refreshes McDonald’s Sub-Brand McCafe As Part Of Larger Beverage Push
Turner Duckworth Refreshes McDonald’s Sub-Brand McCafe As Part Of Larger Beverage Push
Barbara RuckerJun 12, 2026

McCafe, McDonald’s beverage sub-brand, gets a refresh by Turner Duckworth. The update comes as…

This Ain’t Your Grandma’s (Fig) Newtons
This Ain’t Your Grandma’s (Fig) Newtons
Barbara RuckerJun 12, 2026

Newtons’ branding and packaging design have been updated. The update aims to connect with…

Poderi Macchia’s Tactile Design System Is Shaped by Architecture
Poderi Macchia’s Tactile Design System Is Shaped by Architecture
Barbara RuckerJun 12, 2026

Italian wine labels are breaking free from crests and calligraphy scripts. Poderi Macchia, with…